We've touched on some of the bizarre promotional products that President Trump has produced in the past (like dog accessories), mixed in with some of his more normal swag (like hats and shirts). His most recent store addition, however, is a promotional item that shows he's tapped into the zeitgeist; it's a set of eco-friendly reusable straws.

 

  1. Trump promotes recyclable straws.
  2. Eco-friendly products showcase sustainability.
  3. Customisable reusable products appeal to eco-conscious consumers.

 

plastic straws without branding

Eco-Friendly Trump Promotional Product?

Now it might seem a little odd that Trump would be pushing a set of straws labeled both reusable and recyclable, given his stance on environmental protection is straight out of the 12th century. But it turns out that there may be shared ground between POTUS and his opposition, as Trump's supporters are avidly purchasing these newly available straws. Not only are the official Trump-branded straws able to be recycled, but they're also BPA-free and come with laser-etched branding of his name (a name well known from his failed real estate ventures, his failed university, and his appalling steaks). So why are these promotional straws selling like hotcakes?

bulk promotional trump straws

It turns out that a lot of Americans are frustrated by paper straws (a popular single-use alternative to disposable plastic straws). Rather than pushing the message that his straws are better for the environment than the disposable plastic straws, Trump's marketing team has instead opted for the angle that Trump's logo-branded straws are superior to the "liberal" paper straws commonly in use across the country. While left-leaning voters aren't more likely to use disposable paper straws than we know of if there's one thing Trump supporters love more than red caps, it's a fight against the perceived establishment. As of this writing, the Trump straws have sold almost half a million dollars worth of product for the president.

marketing swag straws event

Regardless of your opinion on Trump and his divisive politics, the launch of his custom-branded straw is the latest in a long line of personalised reusable straws entering the market. Here at Cubic Promote, we sell customised metal straws, folding metal straws, reusable silicone straws, and custom paper straw sets all of which are popular options for large events and expos. Reusable straws are becoming a true alternative to the disposable plastic options we used to see all over the place, which Trump's straws illustrate perfectly.

Eco Promo Item Take Over

Eco-friendly promotional products offer a unique opportunity for businesses to showcase their commitment to sustainability and environmental protection. Here are five things to know about them:

  • Eco-friendly promotional products are made from sustainable materials, such as bamboo, recycled plastic, or organic cotton.
  • Companies that offer eco-friendly promotional products must adhere to strict environmental standards and certifications to ensure the products are truly eco-friendly.
  • They are highly customizable, allowing businesses to incorporate their branding and messaging while promoting a green image.
  • They are versatile and can include a wide range of items, including clothing, drinkware, bags, and office supplies.
  • They are more likely to be retained by recipients, as they align with values of sustainability and environmental protection.

Future of Reusable Products

The promotional products industry continues to evolve, with reusable products emerging as a promising trend. Here are five things to know about customisable reusable products:

  • Customisable eco products, such as straws and coffee cups, are highly durable and long-lasting, making them ideal for long-term branding and promotion.
  • By choosing to offer customisable reusable products, businesses can reduce waste and environmental impact while reinforcing their brand identity.
  • Reusable products can be made from a variety of materials, including silicon, metal, and glass, each with their own set of benefits and characteristics.
  • With custom reusable products, businesses have a higher degree of creative freedom in terms of design and branding, allowing for greater versatility and customization.
  • Reusable products are in high demand, particularly among Millennial and Gen-Z audiences, who prioritise sustainability and ethical responsibility in their buying decisions.

Conclusion

In summary, the use of promotional products remains an effective marketing strategy, with eco-friendly and customizable reusable products becoming increasingly popular. Businesses can leverage these trends by incorporating eco-friendliness and sustainability into their branding and promotional activities, appealing to the values and preferences of today's targeted audiences. Whether through Trump's reusable straws or Cubic Promote customised reusable options, the future of promotional products is bright and environmentally conscious.

Straws were first spotted here: https://shop.donaldjtrump.com/products/trump-straws