When you think of beautiful aromatic candles you probably don't think of tinned soup, but that's exactly the cross-over at play in the Campbell's Soup x Camp promotion that launched recently in the US. Camp provide family-oriented toy shopping experiences and given how chilly it is in the northern hemisphere right now, teaming up with a popular family soup brand is actually quite an appropriate partnership.

1. Create a unique mood with candles.
2. Customise scent, shape, packaging, colour.
3. Increase brand recognition, differentiation.

Campbell's Branded Candles

Although we don't have the Camp toy shop & experience brand here in Australia, we are definitely familiar with Campbell's Soup and their iconic red and white labels. So seeing that Camp and Campbell's decided to produce limited edition candles in tins just like the famous soup really caught our eye! The brand collaboration features two custom promotional candles with a unique scent based on best-selling soup flavours from the Campbell's range (Tomato soup and grilled cheese & Chicken noodle soup) as well as free downloadable "winter warm up" guides for families that need to entertain kids indoors during the chilly North American winter.

Novelty candles are becoming popular options for unique marketing merchandise in the US and we'd love to see more logo branded candles take off here in Australia. The Campbell's x Camp Limited Edition Candles sold out almost immediately because of their sheer novelty factor and the warmth, familiarity, and humour that each candle encapsulates in its look and branding is part of that.

Why Choose Promotional Candles?

Promotional candles are a unique way to make your brand stand out. It's all about creating a mood and giving people something useful they can use in their homes or offices. Think about it: who doesn't love lighting up a candle and chilling after a long day at work? Plus, with the right branding on these bad boys, you're reminding customers of your business every time they flick that lighter. It's smart marketing that goes beyond traditional adverts.

So if you want to increase brand recognition and create positive associations with your company, consider getting some promotional candles made up for your next event or giveaway. Trust me when I say people will light them up AND talk about them - it’s the perfect way to keep top of mind recall for consumers!

Customising Promotional Candles

Customised promotional candles offer a unique way to differentiate a brand from its competitors. Here are five ways to customise promotional candles:

• Scent: Companies can choose a specific scent that reflects their brand's image.
• Shape: Candles come in various shapes such as squares, circles, and even custom shapes.
• Packaging: Customised packaging such as velvet bags, gift boxes, or tins can communicate brand messaging.
• Colour: Candles can be customised to match specific brand colours.
• Message: Companies can customise their message or logo on the candle to align with specific promotional goals.

Takeaway

So there you have it – a unique example of how brands can collaborate to produce effective promotional merchandise. With the growing popularity of novelty candles, incorporating them into your business's marketing strategy could be a profitable and fun way to draw attention to your brand. By customising promotional candles to reflect your company's image, you can differentiate yourself in a crowded market and improve brand recognition. So why not consider promoting your brand with a candle today?

While we haven't been involved in the production of these particular items, here at Cubic Promote we are very familiar with designing and making custom candles. Aussies love a customised candle as a gift so if you're thinking of a unique way to reach out to staff or clients, this might be the inspiration you need. Have a chat with our customer care team for more information on bulk branded candles today!

Info and images from here: https://camp.com/campbells