We've discussed the promotional swag from the US restaurant chain Whataburger in the past, with the Texas-based franchise releasing several popular merchandise collections in recent years. So of course now that they've put together a new brand collaboration with fellow Texas-based chain, Academy Sports + Outdoors, we had to examine their latest capsule drop! Learn more about this collab below.

Promotional Apparel for the Outdoors

Whataburger has a long history of associating itself with regional sports teams and outdoor activities in general, so it probably shouldn't come as a surprise that they've united with a Texan outdoor store for their latest brand collaboration. Academy Sports + Outdoors sell a huge variety of sporting apparel and equipment, but in the case of this particular collaboration they've combined forces with Whataburger specifically for the production of fishing-focused apparel.

Here in Australia where fishing is also a popular past time, this seems like a relatively smart and untapped market for a fast food company looking at promoting their brand. The custom branded clothing, while intended for outdoors-y fishers, is actually perfect outdoor apparel for almost any past time.

Why Choose Sports Clothes?

Sports clothes or active wear refers to wearables that are made with breathability and lightness on the skin in mind. These items are often made from synthetic material that specifically wicks moisture away from the skin to maximise athletic performance while minimising heat and sweat. However, there are some around that blend natural materials with polyesters as well. The resulting clothing is extremely light and soft to the touch, making it perfect to wear during sporting competitions and while adventuring in the great outdoors.

Unique Active Custom Clothing

So what kind of clothes are these two Texan brand juggernauts releasing? Well the majority of the branded merchandise is available to buy through Academy, but Whataburger will be selling a special set of products in their online store as well. While this example is only for the US, if you're considering collaborating with another brand here in Australia then having certain "exclusive" items can be a good idea to ensure both businesses get equal attention from collectors. Included in the range are the following:

• Logo Decorated Caps
• Custom Printed Athletic Shirts
• Logo Branded Sports Polos
• Custom Designed Button-Downs
• Promotional Board Shorts
• Logo Pattern Shirts
• and more!

The entire range features a consistent colour palette but keeps things lively with different versions of the two brand logos and slogans. So if you're looking for some branding inspiration now we're coming up to warmer weather (or at least in anticipation of lockdowns being over sometime soon) then this brand collaboration is a great place to start. Another place to start is with the promotional product experts here at Cubic Promote, give us a call today for information on how we can make unique custom apparel to suit your collaborative branding needs!

Info and images from here: https://www.academy.com/shop-whataburger and here https://shop.whataburger.com/