BMW's classic MINI cars have been around for 6o years, can you believe it? With their distinctive small stature and retro shape, MINIs are among the most recognisable cars on the planet, and now BMW is celebrating them in an eye-catching assortment of branded merchandise!

Over the years, BMW has produced many revolutionary automotive technologies such as all-wheel drive systems and turbocharges engines, making them to be among top contenders when it comes to quality performance automobiles.

Throughout their extensive history they have stood at the forefront innovation due to new developments ranging from electric mobility technology to autonomous driving functions—further leading them into becoming a true global icon within the automotive industry today.

Promotional Merchandise Celebrating Mini Cars

When you think of promotional products to market the MINI car, you probably assume promotional auto accessories, but interestingly for this particular campaign, BMW has opted to think outside the box and provide a broad range of merchandise to appeal to the masses. Rather than appeal to the niche market of car enthusiasts, given the universal appeal of the MINI over many decades, it seems fitting that the company has opted for more general marketing gifts that will appeal to everyone. These include;

Premium MINI Branded Keyrings

It's amazing how much a stylish brand manages to uplift a fairly straightforward corporate gift, isn't it? Not only do these promotional keyrings look incredible with the MINI Cooper brand on them, but they're also the kind of branded item that can be easily produced for a decent price. Definitely a great item choice for those who like to give a gift with car servicing, visits to showrooms, or event attendees.

Mini Cooper Personalised Luggage

I really love the way the colours used on these custom sports bags and travel accessories match perfectly with the MINI Cooper's classic colours. Creating a cohesive brand image is important, and even if you can't afford to produce the high-end luggage BMW has manufactured here, you can still take a leaf from their book in terms of consistent colours and decoration.

Colourful Printed T-Shirts

And finally, what anniversary campaign would be complete without a stylish retro printed t-shirt? T-shirts are ideal for any kind of audience, particularly if their design stirs up nostalgic feelings like the MINI Cooper one does (with its colour combo and classic look). Printed t-shirts are excellent options for staff uniforms as well as giveaway items and expo gifts.

BMW will be selling these limited edition promotional items through select dealerships this year. Not only will they undoubtedly be popular with car fiends, but a lot the rest of us can enjoy these branded items as well.

Details first spotted here: https://www.bmwblog.com/2019/02/15/mini-celebrates-60th-anniversary-with-special-lifestyle-collection/