Struggling to increase brand awareness through the usual marketing channels? Why not trust promotional merchandise, items customised specifically to boost your brand visibility. Every industry you can think of, big or small, employs marketing merchandise to some extent -- but how to do so successfully? The Cubic Promote team has decades of industry experience and today we're sharing with you some useful branding advice for your next batch of promotional gifts.

The Importance of Picking The Right Promotional Products

Promotional products are an important part of marketing and advertising campaigns, but choosing the wrong item can be a costly mistake. The right promotional product should capture the attention of potential customers and provide tangible value that might encourage them to act on your message. When selecting a promotional item it’s important to consider factors such as who your audience is, what types of items they will respond positively to, the potential for product longevity and cost effectiveness.

For example; if you are targeting children as part of your campaign then toys or educational materials may be more successful than keychains or mugs which could appeal more toward adults. Also take into account how useful or unique the item may be - many people tend to keep promotional products with higher perceived value longer, resulting in increased visibility over time.

Finally make sure whatever you choose carries a reasonable price tag. People remember quality not quantity so making sure it meets budget parameters without skimping too much will help ensure success!

Communicating With Your Audience

First and foremost, you need to consider what message you're looking to send to your audience. Are you trying to get them to visit your website? Do you want them to remember your mascot? Are you hoping to grab the attention of random strangers, or of people who already know a bit about your industry?

Choosing The Right Product

When you know what you want to communicate then you need to consider the best product to get your message across. If you have a nice clear slogan, why not try promotional hoodies? If you want something nice a cheap you can't go past logo-branded pens. What about if you have a lot of info to express? You could try custom mouse mats.

Reflecting Your Industry

When deciding on a product to host your logo, it is also important to consider what you do and how the item reflects your industry. If you're a dog grooming business a promotional dog leash would make a great gift, but it is less appropriate for a Fortune 500 fintech company! Think about what the products you distribute will say about you, in addition to the message you put on them.

Asking  for Professional Guidance

Speak with the experts here at Cubic Promote for guidance on selecting the right branding colours, the best design to fit on your specific product, and how to create an entirely unique product that's all your own. Our friendly sales team is here to listen to your ideas and help you pick the product that will best suit what you're trying to convey. We are a great resource for those just starting out with promotional gifts as well as experienced marketing teams looking for an extra boost. Have a chat with us today about your next campaign!