With most of us stuck at home these days, the humble postie has become a lifeline between Aussies and their favourite shops, both online and off. Delivery services like UberEats and Deliveroo similarly have become our connection to the restaurants we used to dine in. But if you're not used to this sort of environment it can be tough knowing how to adapt your own business to function during this time. Thankfully here at Cubic Promote, we've got ideas for promotional gifts that will look amazing with your branding AND will ship with minimal fuss around Australia.

1. Harness mail-outs for personalised connection.
2. Tangible products amplify brand retention.
3. Select quality, relevant promotional items.

Promotional Mail-Out Items

When we talk about products that are easy to send in the mail, we're not referring to straight-up promotional mail-out items. Instead, we're talking about products that you can resell or distribute via mail services with minimal fuss. So while flat mail-out products like branded magnets totally fit the bill, we're not restricting this to items that can be sent via an envelope. Does that make sense? Cool! So what kind of items are easy to send through the mail while still being popular to sell as well?

Get Noticed With Mail-Order Products

These are the promotional products we've noticed our own clients are ordering for the purpose of online reselling that also make for easy packaging and send-off on your end. These items include:

• Promotional Cotton Tees: A universal product that can be custom printed to suit any industry, any region, and any message. T-shirts are affordable, lightweight, and easy to fold into a small mailing parcel within Australia. Highly recommended!
• Personalised Stubby Coolers: Neoprene is a strong material that folds and unfolds with ease. Combine this with the fact that we can manufacture and print your stubby holders locally and these are an obvious choice for getting noticed right now.
• Logo Branded Phone Cases: Another lightweight and high-value item, phone cases featuring your branding and in common Apple/Samsung phone sizes are bound to be a hit once you add your custom logo to them through Cubic Promote.
• Custom Design Puzzles: These are authentic puzzles you can put together at home that feature your graphic of choice. Great corporate gifts that won't break the bank or cost a mint to send, while still appearing thoughtful and unique.

If none of these tickles your fancy then give our team a call and we can discuss options that may be right for you. We can put together deluxe gift packs or simply print leaflets for mail-outs, let us know and we'll give you an obligation-free quote.

Benefits of Mail-Out Products

Beyond the technical aspects of mailing promotional items, there are underlying benefits to this form of marketing. Here is a closer look at some of them:

• Personal Touch: Mailing branded merchandise adds a personal touch you simply can't replicate digitally. It also promotes a greater sense of excitement and intrigue amongst customers when they receive physical mail.
• Brand Remembrance: Tangible items with your brand logo or message help in leaving a lasting impact, leading to better brand recall. Unlike an ad that disappears once scrolled past, these items continue to keep your brand in the mind of the client.
• Engagement Booster: Such items usually have a higher engagement rate as compared to the usual marketing content. They can also serve as a conversation starter, thus spreading brand awareness.
• Cost-Effective Marketing: While there's a cost to produce and send these items, the long-term benefits of this form of direct marketing often outweigh the initial costs. It promotes positive brand-recall and loyalty, driving more purchases in the future.

How to Choose Mail-Out Items

Selecting the right promotional items is crucial to ensure your marketing strategy's effectiveness. Here are some tips to consider:

• Relevance: Always select a product that resonates with your brand and its principles. Align the merchandise with your business's industry or market.
• Customer Use: Choose items that are practical and can be used daily, ensuring your brand is seen regularly.
• Quality: Don't compromise on product quality. A well-crafted, premium item will display your commitment to quality, reflecting positively on your brand.
• Customisation: Opt for products that can be customised. Personalising these items by imprinting your logo, message or design will make it stand out, increasing your brand recognition.

Final Thoughts

Incorporating promotional mail-out items into your marketing plan can offer a unique way to reach your customers on a more personal level. Strategically selected and high-quality products will assist in fostering a stronger connection between your brand and its audience. For more information or to explore promotional product options for your business, feel free to get in touch with us at Cubic Promote Australia. We're committed to helping businesses get noticed in a memorable way.