I think we can all agree that once social distancing is relaxed one of the first things a lot of people will do is head straight into their favourite salon and get a hair cut. Being able to duck in for a quick trim is one of those simple things a lot of us took for granted before we were forced to stay at home. In the US the well-known Supercuts hairdressing franchise has capitalised on this with some free promotional headwear for its avid clientele.

Custom Branded Headwear for Messy Hair

In America, one of the desperate pleas of those wanting an early end to lockdown is that they need to get their hair cut. Supercuts, being mindful of the safety of their client base, remains closed due to the overwhelming impact of COVID-19. However, they (like the rest of us) noticed that the people rocking messy homebody hair during Zoom and Skype meetings often reached for a cap to cover up their birds' nests. The resulting products, simple promotional caps featuring the fun message "I'm waiting for Supercuts", were just what US consumers wanted and in less than an hour, the free custom items were all claimed.

Smart Marketing During Tough Times

What makes this campaign so exceptional is just how straightforward and obvious it is in retrospect. Salons might be closed, but people's hair still needs attention, and when that can't happen, you end up with millions of people somewhat embarrassed about their bad hair. Embracing the idea that we're all in this together, Supercuts has commissioned these logo branded mesh caps with a sense of humour and its client base loves the resulting campaign.

If you run a hair or beauty salon, then this is a great piece of merchandise to draw inspiration from. Think about why your customer base uses you and build on that with promotional freebies that suggest togetherness in a fun, lighthearted way. We're all doing it tough right now, but that's all the more reason to reach out to the consumers that trust you with something they'll appreciate. The Cubic Promote sales team can recommend merchandise ideas to suit your business at a price that's right for your budget. Who knows, your campaign might just be the Aussie answer to this great US idea!

Conclusion

Haircut services might seem trivial at first glance but we all realize just how important they are now that salons are shut down due to public health concerns. That's why offerin' discounted or free services (where possible) is an ingenious way of remindin' consumers that even though their favourite salon has had to close up shop for now, it still cares about its clients.

If you're lookin' for merchandising ideas that'll make a real difference then Cubic Promote is where ya need ta be! We're here to help Aussie businesses survive and thrive despite everything goin' on around us. Our range of affordable products caters for every budget so what are ya waitin'' for? Get in touch with our team today and let's get crackin’ on your promo journey!

Details from: https://www.supercuts.com/