US fast food giant White Castle is celebrating 100 years in business by collaborating with athletics giant PUMA to release some seriously cool branded merchandise. Aside from some eye-catching co-branded sneakers, there's a whole assortment of goodies fans of both brands may enjoy. Check out our thoughts below.

Promotional Co-Branding on Merchandise

Collaboration or co-branding works best on merchandise when two powerful brands unit to share their clout, it allows both to evolve their reach beyond their average audience and to open up possible new revenue channels. Nowhere is this more apparent than in the PUMA x White Castle merch collab, recently made available through PUMA's US store. Because PUMA is such a well-known athletics brand any consumers purchasing the custom branded clothing know they're getting authentic retail attire that just so happens to have enormously fun White Castle colours and logo branding on them. It is truly a win-win for the two brands and a smart way for a fast food chain to legitimise their wearables and make them truly "fashion."

Some people find it odd that fast food companies often pair with recreational sports clothing businesses or sports teams, but it helps both organisations to promote a positive image. And, as mentioned above, it combines two big names to create buzz that simply cannot be achieved any other way.

Available Logo Apparel

So what is included in this capsule collection? Well, primarily wearable items, as this is what PUMA specialises in producing. The range includes;

• Logo Printed Sports Tees
• White Castle x PUMA Sneakers (multiple styles)
• Promotional Custom Shorts
• Logo Branded Hoodies
• Custom Printed Casual T-Shirts

While the range isn't nearly as diverse as some other collaborations we've seen in the past, the strength here is that these brands have opted only to go with proven sellers, thus maximising the chances of the collection selling out within days. Not only is it great to move all that stock, it helps the drop look in-demand while also ensuring customers are getting items they actually want, rather than items that might just be good to sell & have no relevance to either brand.

Sometimes it can be tempting to go for trendy items, but at the end of the day people will be wearing t-shirts for hundreds of years to come whereas the latest fly-by-night accessory might be a laughing stock within the year. Product trends can be fickle and even the big orgs tend to side with proven, reliable items that they know will be in demand with their audience.

Boosting Your Brand With Swag

You don't have to be running a 100-year old burger chain or a top-performing sportswear brand to have good merchandise. Speak with the Cubic Promote team today about how you can use the best products in your next logo-branded custom product campaign. We might not be behind White Castle's great marketing plan, but we do have decades of local experience to help you make the most out of your branded merchandise.

Details found here: https://www.licenseglobal.com/apparel/puma-white-castle-team-milestone