We only recently blogged about the popular Ooshies toys released to promote the remake of The Lion King, but the campaign has now wound down, and come September there will be a new range of promotional products available for kids through the supermarket chain. Woolworths faced a lot of criticism for their Ooshies because they were plastic and not eco-friendly. The company seems to have tackled these complaints head-on by putting together an environmentally considerate new giveaway range to replace the old Ooshies. Interested? So were we! Check out more about these products below.

1. "Discovery Garden" replaces plastic toys.
2. Biodegradable pots with plant seeds.
3. Promotes sustainability and healthy habits.

Branded Mini Seed Pots as Promotional Gifts

The new Woolworths giveaway campaign will be called "Discovery Garden" and will replace plastic knick-knacks with plant seeds in biodegradable pots. The goal of the campaign is to introduce children to growing fresh food, with the featured seeds rumored to include things like watermelon, kale, orange, basil, beetroot, and more. The full details of the exact seeds and what other branded outdoor accessories will be sold will be explored closer to the program's launch date next month.

Although we aren't behind the campaign, we do sell very similar promotional seedsticks and mini planters with branded, wrapped packaging for other Aussie companies. Based on what Woolworths has said about the Discovery Garden campaign we're pretty sure you'll be seeing delightful little pots like the one above in stores soon. Inside the pot is a small disc of hard soil and within the soil are the seeds you'll be growing. Add some water, pop the pot in a spot that gets some sun, and soon you'll be nurturing your little plants!

This is a great idea for marketing the Woolworths brand because not only does it allow them to make a break from the less eco-friendly Ooshies, but it gives children an item they will interact with over time and learn a lot about. The goal with promotional goods like this is to give parents a chance to engage their families in understanding healthy eating, and for companies like Woolworths to involve children in learning how food is produced. A win-win if you ask us!

Benefits: Eco-Friendly Promotional Products

Eco-friendly promotional products are a great way for businesses to promote their brand while also showing their commitment to the environment. Here are some of the benefits of using eco-friendly promotional products:

• Environmentally Conscious: Eco-friendly promotional products are made from sustainable materials and are designed to be reusable or biodegradable, making them a more environmentally conscious choice.
• Improved Brand Image: Using eco-friendly promotional products can help improve a brand's image, as it shows that the company is committed to sustainability and cares about the environment.
• Cost-Effective: Eco-friendly promotional products can be cost-effective in the long run, as they can be reused or recycled, reducing the need to purchase new products.
• Versatile: Eco-friendly promotional products come in various forms, including bags, pens, and even clothing, making them versatile and suitable for different occasions.
• Increased Customer Loyalty: Using eco-friendly promotional products can help increase customer loyalty, as customers are more likely to support a brand that shares their values.

By using eco-friendly promotional products, businesses can promote their brand while also making a positive impact on the environment.

Advantages of Gardening

Promoting gardening can be a great way to encourage healthy habits and sustainable living. Here are some of the benefits of promoting gardening:

• Encourages Healthy Eating Habits: Gardening can encourage healthy eating habits by providing fresh produce that is free from harmful chemicals.
• Reduces Stress: Gardening can be a relaxing and therapeutic activity that can help reduce stress and improve mental health.
• Improves Physical Health: Gardening is a physical activity that can help improve physical health by increasing strength, flexibility, and endurance.
• Promotes Sustainability: Gardening promotes sustainability by reducing the need for transportation and packaging of produce, which can have a significant impact on the environment.
• Educational: Gardening can be an educational activity that teaches children about the environment, biology, and sustainability.

By promoting gardening, businesses can encourage healthy habits and sustainable living while also making a positive impact on the environment.

Summary

Woolworths' new "Discovery Garden" campaign is a significant shift from their previous campaign, featuring plastic Ooshies toys. The campaign's focus on biodegradable products and promoting gardening can be beneficial for companies looking to promote their brand while also showing their commitment to sustainability and eco-friendliness. By using eco-friendly promotional products and promoting gardening, businesses can make a positive impact on the environment and their customers.

Details first spotted here: https://www.canstar.com.au/budgeting/woolworths-follow-ooshies-seed-promotion/