I came across this really interesting article the other day. It's a small article on 5 really different marketing ideas for small businesses which I thought was utterly wonderful. Just a note though.... these marketing ideas are quite bold daring and a little naughty!!! Without a word more here goes:

1) Your business card!! It can be a very powerful and low cost marketing tool.... hang on... make that a low cost yet powerful marketing frag grenade!! Try this, in a bookstore open some books which you think your customer demographic type or even your area of business expertise may browse or purchase and place our card in a random page. it doesnt stop at books though... try magazines and even public places like your local gym or bus stop, coffee shop or any other public place. You never know who might find your card!!

2) Create a top 10 reason list. Print these out!! Plonk this list at places where you are allowed to

We ourselves are predominantly a Business 2 Business (some might say Business 2 Government) company. As most of our sales (around 96%) are to corporates who require branded merchandise anything from promotional t shirts to corporate bags for events or initiatives. More than anyone else we realise the absolute importance of using promotional gifts in our day to day marketing. Why? Well if you are a B2B company you would know that one of the biggest challenges for us is to reach all our potential clients in a timely manner. This is where promotional gifts help immensely by providing your potential customer with on going exposure and reminders of you, your company and your service.

• Promotional products increase brand visibility, leading to better client retention and differentiation in competitive markets.

Over the years working in custom branded merchandise for corporates our products have been progessively getting larger in range and larger in choices. On our website you can now see pretty much everything except for a kitchen sink where we can brand your corporate logo or event for your corporate and marketing use. However what you may not know is that the price of our products from promotional bags to promotional pens have been getting lower overall which is both a reflection of our increase in purchasing power as well as some internal initiatives (such as hedging + inventory buying when prices are low) these combined savings we pass on to you. This means you have the option of either

A) Save Money on Corporate Merchandise or
B) Opt for even higher quality Branded Merchandise for the same price

Its because of this fact that

To get the absolute best value custom logo merchandise a huge emphasis must be placed on selection and being appropriate. An item selected for your event which is inapproriate either for the recipient, or for your organisation or for your event or worse still a combination of these 3 leads to money which will be wasted. The other day I posted about some really hilarious products which I have come across which obviously werent quite right. However even with simple basic custom branded products some may be better than others.

In the backseat of my recently purchased (2month) old hatch back I still have an odd box of various items from our car dealership. It contained several items which to this day I am still unsure what they were. In fact there was also a pencil case too!! The box has not been moved and I think I will go downstairs in a second to throw it out!! why? well I purchased

Why do you need brand management if your service is b2b? If you offer a service to help others you will get more demand for your service (be it accounting, legal, financial or other professional services) you won't need to price compete and have a steady flow of repeat customers..... sounds good right!!

• Brand management is crucial in B2B marketing as it builds trust, adds value, and fosters loyalty among customers. 
• Focusing on quality and consistency instead of cost helps B2B companies create a positive brand perception and differentiate themselves from competitors.
• B2B marketers must strategically plan, develop, and maintain their brand's image, reputation, and value.

I came across

A ribbon or riband is a thin band of flexible material, typically cloth but also plastic or sometimes metal, is use for primarily for binding and tying. Ribbons are most commonly use include silk, are often used in dress or ornamental and symbolic purposes; cultures around the world use this device in their hair, around the body, or even as ornamentation on animals, buildings, and other areas. Sometimes it can be use as a package sealer or award ribbon for achievements or special events for example, weddings, gifts, and/or promotion. Please stay tuned as we will be launching a new range of products shortly.

Last couple of weeks has been freezing and cold. All I could think of a nice warm coffee or tea to drink on the way to work. I see lots of throw away cups go to waste. There are promotional thermal mugs or stainless steel thermal mugs that are usable and ecologically friendly for the environment. Many cafes will be happy to fill up (or an extra pour) for bringing their own thermal mugs.

Please feel free to browse at the Promotional Thermal Mugs. It comes in all shapes, sizes and colour. You can customise your company's branded logo on the custom branded thermal mugs to promote

Reading the news the other day and I came across a really interesting article on the Olympics. Specifically the Sydney Olympics. It's the 10 year anniversary since we held those unforgettable games. (in my opinion still the very best organized and run games in our entire Australian history). One of the most important elements of the Olympic games was not the buildings, the facilities but the commitment of our volunteers.

• The article reflects on the 10-year anniversary of the Sydney Olympics.
• The significance of the one-off custom uniforms issued to the volunteers is highlighted.
• The article emphasizes the priceless value these uniforms hold for the wearers.

The Olympic volunteers were issued with these one off designs for uniforms. Now those uniforms featured unique symbolic designs and were strictly one off designs created for and only for volunteers. Those garments are

I have attended trade shows in the past, some are buzzing with excitement and some are not. But one thing in common is every booth has heaps of promotional items ready for the taking. Besides giving away corporate merchandise, there are also factors to consider when you’re going to participate in trade shows or exhibits. And we will discuss it in this post.

1. Choose trade shows carefully for better ROI.
2. Create an inviting booth to attract prospects.
3. Provide practical and unique promotional products.

Tips for a Successful Trade Show

If you have a trade show or exhibit a great list tips we have for you include: Before the show:

1. Select the Show you would exhibit with care!! These

Have you ever received a promotional item only to throw it away or stash it in a drawer, never to be seen again? Well, what if there was a way for your business to create a promotional product that not only gets used but also shares your brand message with the world? That's where promotional flash drives come in handy. Not only are they practical and useful, but they can also be customized to suit your business needs. In this article, we'll discuss why custom flash drives are an excellent choice for promoting your business and provide some tips on how to customize them.

1. Custom flash drives increase brand visibility.
2. Customisation options help brand recall.
3. Use them creatively for promotion.