When your brand is simple and your business a combination of old and new worlds, how do you rebrand in a way that manages to appeal to the masses? Agency lg2 in Montreal managed to create a promotional rebranding for Taverne Louise in a manner that honours the old while still making the restaurant look modern and inviting.

Promotional Products With Modern Branding

The Tavern Louise is named for Queen Victoria's daughter, Viceregal Consort to Canada who still evokes fond memories among those living in the Montreal area. The business wanted to hold onto this old world charm while still attracting modern clientele. The new logo and promotional merchandise accomplish this by focusing on a simplified geometric version of Louise's coat of arms repeated beautifully (along with the new Louise logo) on a multitude of useful promotional products.

Logo Branding on Glasses and Paper Products

As the restaurant is technically a tavern and serves lots of beverages, a laser etched wine glass featuring the business logo is a perfect piece to serve drinks in. Similarly, the logo on the wine glasses matches with the one on the printed restaurant menus, ensuring a consistent look on the table that is both simple and refined.

The restaurant kicks this up a notch with its business cards and wine coasters, both of which focus on black/white/gold and various versions of the business logo/geometric emblem. There's no way you could mistake these items as belonging to a different bar, and the combination of old Princess Louise photos with exquisite modern typography means they're the perfect fit for a business that works with modern food in a retro setting. If you're considering rebranding your organisation soon, take some inspiration from how the promotional items from Louise look!

Rebrand first seen here: http://weandthecolor.com/taverne-louise-graphic-design-branding-agency-lg2/93478