While we all have an idea in mind as to what constituents "luxury", sometimes it can be hard pinning "luxury" down as something visible, tangible. So when you're looking to evoke a feeling of luxury in your corporate rebrand, how do you go about it? We found a prime example of a luxury rebrand done right in the new look designed for Dubai-based retail company, "Privilege".

Navy Promotional Stationery and Business Items

What is immediately striking about this product rebrand is the sheer simplicity of it all. Your eyes are drawn immediately to a refined, clean logo and slogan without anything excessive to distract you. This is

It's awards season in the US at the moment, and while you might think celebrities and regular folk don't have a lot in common, the truth is that stars receive gift bags just like us when they attend annual events. And while your company retreat in the Blue Mountains might not be on the same level as the Oscars, you and this year's Best Director might end up leaving with similar goodies. Well, some of them anyway.

Promotional Gift Bags at The Grammys

The funny thing is, as flashy as awards shows are the gift bags the celebs get to take away at the end = practical. This year's Grammy award gift bags, for example, contained promotional hand sanitisers (presumably for the celebrities to use after shaking hands with skeezy record producers) and exquisite branded baseball caps from a local Californian business.

In the age where seemingly everything is presented on an LCD screen, there is something very comforting about picking up a book. With every good book though, as essential accessory would be a bookmark. Now anything can be a bookmark. Some even have a habit of folding down a page as a bookmark too, but personally I think a well designed bookmark is something to treasure and can be a little special too. Below are 5 of the top bookmark designs that I have ever come across. Check them out and let me know what you think of them. In addition, we will touch upon the advantages of personalised bookmarks and various other types.

1. Promote brand awareness with bookmarks.
2. Increase customer loyalty with bookmarks.
3. Choose from versatile bookmark options.

Fun Bookmarks

Here are samples of stylish yet unique bookmarks for inspiration:

• A well written book always deserves

Promotional tee shirts have been around for a long time and you are probably like me and have seen hundreds and thousands of different designs over the years. Most tee shirt designs are quite boring now, however now and again we come across some graphics that are printed on tee shirts that are so amazingly unique. Here are 5 of the most jaw dropping custom tee shirt designs that i have come across this year. Let me know which one is your favourite.

1. Express individuality through unique graphics.
2. Showcase passion with high-quality branding.
3. Add playfulness to your outfit.

List of 5 Creative Tee Shirts

Number 1: Are you stressed or squeezed for time? Then take things to another whole level with this cool tee shirt design. It features a giant hand that makes you look like you are being squashed.

When you're working with traditional, regional materials there can be a tendency to err on the side of caution with branding. Rather than going for something too different in terms of colour or format, many brands limit themselves to conservative visual styles that don't necessarily help them stand out from the pack. Not Amado, a boutique Mexican sweet and bakery shop that works with local materials to produce exquisite luxury confectionery. When they got Anagrama to design their entire corporate image, they opted to go for anything but conservative - they went for big, modern and bold!

Colourful Corporate Confectionery Rebrand

We come across all sorts of concepts and products each day. Some of the ideas we come up with are quite simple (read ordinary), whilst others that we come across are quite unique indeed. In fact they are so unique that they are probably ahead of their time, meaning that other than being a bit of an oddity which is worth checking out for a laugh, no one will be willing to buy it. These types of products though are the ones that interest me the most.

The Edible Cup

We all use coffee cups. The disposable ones especially are quite bad to the environment due to the huge number of cups that are used and disposed of daily. A typical disposable coffee cup also does not biodegrade and cannot be recycled neither, which makes them an absolute disaster when it comes

These days a lot of mail outs and event pamphlets bundle customised USB flash drives in with their pages. Often the intent is to ensure that recipients have access to digital versions of the physical hand outs or perhaps related catalogues. Canadian photographer Justin Poulsen decided to take this concept one step further when he put together his own USB mail campaign.

Unique USB Drives That Are Thumbs

Poulson's art is notable for the way it blends photography with highly detailed props, so when the artist needed to promote himself he came up with an ingenious way that combined pure promotion with his desire

Hot Australian Summers to most people mean, sun, sand, BBQ's and cold drinks. So what is the best way to keep drinks cold? The answer is a Can Cooler of course. Everyone would have seen regular can coolers, but we have done some research and have listed some of the best can coolers you will ever likely see in this world.

1. Personalised can coolers for brand visibility.
2. Choose eco-friendly options for sustainability.
3. Stay cool with stylish promotional products.

Unique Can Coolers

The can cooler below is quite special. It comes with a cute little zip and a hoodie as well. The super cute design and the ability to personalize colours means you can personalize this cooler to your liking, such as the colours of your favourite footy team!

I came across some of the coolest marketing mail outs ever whilst surfing the internet. These mail out items are absolutely amazing in both design and execution. These examples really put many Aussie mail outs to shame. For far too long Aussies, have had to put up with mail outs that look like they were designed by monkeys. Check them out here and be prepared to "BE INSPIRED!"

The Worlds Best Mail Out Items

1) How often do you receive a mail out in the post that advertises an offer which is valid for a limited time. All the time right? Well this particular idea takes this to another level. You see this special offer for a discount for an Indian cosmetic company is actually

A slice of pizza might not seem like anything special, but to the homeless of Philadelphia a single slice can mean the world. Mason Wartman only traded his Wall Street job for a pizzeria named after his mother in the past year, but already Rosa's (best known for its $1 pizza slices) is making a mark locally.

How? Free Pizza For The Disadvantaged!

One day a customer in Rosa's passed Wartman an extra dollar and suggested he use it to buy the next homeless customer a slice. Not only did he think this "pay-it-forward" idea was a great way to assist the local homeless people who frequently visited Rosa's, it also prompted him to draw a