Today's blog post is arguably about the single most popular yet the single most boring product that we carry which is the promotional pen. (a promotional pen is defined as a pen with your branding on it). Many of us would know that plastic pens unfortunately are regularly lost, misplaced, dropped, thrown and given away more often than we can remember. This is definitely not good for you and your brand especially when you paid money for that product. You would have thought that giving a pen would not be a good idea right? Well if you are considering a corporate gift we would definitely still recommend a pen. Not just any old pen but a luxury pen.

Why Use a Luxury Pen as a Corporate Gift?

All pens are not created equal. Some pens are simply more special because of the attention to detail and the sheer quality. To use a far fetched but similar analogy, like the Olympic Games not all medals are equal. There is simply more interest and esteem held for the 100meter gold

On a few occassions this week I have spoken to clients who were a little perplexed with the huge amount of choice available when searching our website for ideas on promotional items. Little wonder, in our effort to give you more choice the number of options available for products branded with your logo has now passed 8,000 unique items. So with that in mind I thought I share with you some tips that I always recommend to our clients to help them choose the most suitable product at the most suitable budget. This is especially useful when you want to have something that is maybe a little bit different than your regular promotional pen but still just as practical and useful.

1. Know your target audience.
2. Tailor products to complement lifestyle.
3. Create a positive brand impression.

Cooking is hot hot hot at the moment. In fact what originally seemed to be a bit of a novelty and a bit of a fad that would fade away 5 years ago with the first episode of MasterChef has not just continued but snowballed and morphed into a huge industry in itself. There are now several reality shows revolving around cooking whilst T.V chefs are as popular as ever.

As a lead supplier of branded merchandise we have been lucky enough to work with a few reality television franchises in delivering products printed with their logos. Our most recent work was the MKR (My Kitchen Rules). As the interest in cooking has increased it makes sense to have products branded with your logo made just for the home and specifically just for the kitchen. Why? Well using products personalised with your logo is all about the act of giving and at the same time creating brand awareness by having the recipient see your brand all the time. With that in mind what better way than to give them a product

Origin Energy a company in here in Sydney Australia has had a spectacular promotional campaign with branded candy bags. This is a product we carry but as a disclaimer it was not a project that we have supplied them with. The reason why I wanted to mention it on this blog was that it was a roaring success. The bags of candy were absolutely delicious and it had many members in our team talking about it and in fact some actively went out to seek the candy. Here is a few details about this promotional campaign that I can deduce.
Case Study Origin Energy Branded Candy (Toffee Bags)

Location: Sydney CBD
Product: Freebie Chocolate Toffee Bags
Quantity Per Bag: 5 Lollies per bag
Branding:
- Plastic Wrapper 2 colour print
- Foodgrade Safe Wax Paper 1 colour print
Quantity Ordered: (guess / estimate only) - Easily over 10,000 bags
Distribution Method: Promotion staff

Apple is the biggest company in the world and they have an array of products that have been ground breaking. They were the company which was fresh out of blocks with stylish computers, Ipods, Iphones and Ipads. As of late though many analysts and forums have commented on how Apple seem to have lost a bit of their edge. Their new range of product is no longer as new and with June around the corner everyone is expecting the same regular roll out of a new iphone, a new ipad and potentially other upgrades of other existing products. Nothing substantially new and nothing to get customers excited about and nothing yet to starve off strong competition by other smart phone brands.

Have you thought about keeping your company image fresh? Things like marketing and merchandising go a long way in establishing your image. If you have used the same type of round blue stress ball for your marketing for the past few years it is perhaps time to change. Yes, it may be a little bit of a risk

Promotional magnets have been a popular promotional tool for businesses for decades. Despite the rise of technology and internet access, magnets remain a popular item for businesses to use as a marketing tool due to their ease of use and tangibility. This article discusses the effectiveness of using custom magnets as a promotional tool for businesses.

1. Custom magnets are convenient and effective.
2. They offer cost-effective branding benefits.
3. Design is key for effectiveness.

Custom Magnet Convenience

Custom magnets are a convenient and effective way for businesses to promote their products or services. Here are some key points to consider:

• Magnets can be placed on metal surfaces such as refrigerators, filing cabinets, and cars, making them highly visible and easily accessible.
• They

A cool thing about us is that working here in Cubic Promote affords us the luxury of playing with all sorts of toys in the course of our work. It is not just toys though, we get access to a virtually never ending supply of candy including yummy jelly beans. If we run out of candy we simply order more from our warehouse. If they are out of stock in the warehouse then we get more produced. In some respects it is every kids dream come true.

1. Jelly beans are a versatile promotional product.
2. Customise packaging with your branding.
3. Use as giveaways at events.

Jelly Bean Cool Facts

Jelly beans are heads and shoulders ahead of other types of lollies. With that in mind we want to celebrate the humble bean

Being in business means being in a competitive environment, in fact in most industries monopolies have long been gone and with the exception of only a few duopolies most companies operate in a fiercely competitive market and every favourable impression counts. Using promotional items are one such way to create a good impression. Here are 5 specific products we believe that every company should not be without. Why? Well much like the humble business cards these are the products that most of your competitors have been using already as part of their marketing merchandise. 

1. Promotional items create good impressions.
2. 5 products every company needs.
3. Creative ways to use them.

There are so many fun run events happening this year organised for all sorts of charities and events. There are big ones and small ones with seemingly an event happening each and every week. This year we have been surprised by the amount of products we have been doing for marathons and fun runs. I jog quite a bit myself and combined with the knowledge I have been accumulating with each and every purchase order we have been accumulating quite a bit of knowledge and know how when it comes to outfitting a corporate team or a club with custom branded fun run products. Here are some things we have learnt.

• Optimise branded merchandise for comfort.
• Emphasise uniform colour coordination.
• Offer memorable, functional promotional items.

Custom Fun Run Merchandise Tips

We like to always recommend clients to order a little more merchandise than is needed for any event. Buying in bulk offers multiple advantages including cost-effectiveness, lower prices per unit, the ability to store products for impromptu sponsorship events, and the assurance that no clients will be left without. However, in this blog post though I'm going to chat about something that is totally opposite. There are certain products where we simply think it is in your best interest to go a little bit more conservative when you are working out numbers. These are the products that are perishable. You would be surprised but it is not just limited to edible products. Do you want to know more? Read on!

1. Choose high-quality perishables for longevity.
2. Consider audience preferences and events.
3. Packaging and branding matter.