If there's anything the age of the internet has taught us it's that we all have to be very careful not to make a serious mistake - lest we be forced to suffer the online humilation forever. Unfortunately for one Vietnamese skincare company, some keen geeks noticed that their stylish new corporate logo was terribly familiar...

Business Logo Branding Blunder

Ho Chi Minh City's Medcare Skin Centre is by all accounts a dutiful dermatological business, providing skincare treatment and options to a variety of clients. Their logo seems to embrace the look of a dual coloured umbrella, red and white against a black backdrop. Unfortunately as the business discovered thanks to some keen Resident Evil fans, this exact logo was actually made famous by the Umbrella Corporation - a fictional business known

We're all pretty familiar with Nutella's iconic logo branding - the red and black designs against a delicious jar filled with hazelnut chocolate spread. But for their latest campaign, Nutella's manufacturer Ferrero decided to put together something both innovative and unique. After the success of individually labelled jars across the world, it seemed only logical that their next jars were something even more memorable - and honestly, we think they might be!

Promotional Mason Jars With Unique Printed Designs

In Ferrero's home country of Italy, the company worked with advertising agency Ogilvy & Mather Italia to come up with an ingenious way to colourfully brand 7 million promotional mason jars with unique

Branding logos is what we do here at Cubic Promote, so your might just say we've got a bit of an interest when it comes to logo design. For us, the best logos to brand are often the simplest. They're not overly showy, they're easy to remember, but most important of all, they're versatile. For me, a versatile logo is the best kind of logo. It's one that can work in any situation. Whether it's a single colour or a full colour branding, and more importantly whether it's a large or a small print. Here are 5 tips that will help you design an effective logo.

1. Keep logos simple and versatile.
2. Design with branding in mind.
3. Effective logo boosts marketing efforts.

How to Create

You have probably noticed in recent years that phones and laptops are getting thinner. Remember Apple removing the audio jack from the latest iPhone models? Technology is getting slimmer, lighter, and more efficient across the board. USB Type-C is another ultra thin, ultra speedy technological accomplishment that is set to revolutionise how you use your promotional USB flash drives, smartphones and computers alike!

1. USB Type-C: revolutionising connectivity.
2. Fast data transfer and energy charging.
3. Versatile and future-proof technology.

What is USB-C and Why Do I Want It?

USB-C (or USB Type-C) first finished development stages in 2014 as a fully reversible USB plug connector that can

With decades worth of marketing, it's getting harder and harder to come up with clever new ideas. What can you do when all the inspiring ads and memorable slogans have already been done? Enter ambient advertising. Ambient advertising is about placing advertisements in unusual locations in an unusual way. Something that's attention grabbing and memorable, that's been done in a non-traditional way, and that's been placed in a location that uses the surrounding space as part of the ad itself. It's advertising, but using the world itself as the advertising space.

Just look at the above example. It's no secret that Ikea revolutionised the way furniture is bought with their flat packed boxes and unassembled furniture. It's clear that the advertising is skewing that idea, the Bench with the dots above the E, a parody

Sometimes market research tells you that your brand is going great guns and you're reaching your target audience. Other times, such as in the case of Coca-Cola in Romania, research might tell you that young people are engaging with your product less frequently than before. Rather than lamenting, Coke decided to launch a new type of promotion that hinged on the fact that although kids weren't drinking a lot of their cola, they were going to a lot of concerts. Their resulting campaign and tie-in product is nothing short of genius!

1. Innovative wristbands boost youth engagement.
2. Custom design becomes a fashion statement.
3. Promotional products yield extraordinary outcomes.

Nothing is more memorable for a brand than their corporate logo. So when prominent organisations seek to revise the look of their logo, there is a lot on the line. So far in 2017 we've seen some pretty large organisations revise their branding, for better or for worse, and we've checked out 5 of the most memorable (thus far!) this year.

Popular Logo Redesigns for Branding in 2017

5) Mozilla

A big redesign we saw in January this year was for open source giant, Mozilla. The team behind the new logo wanted to reflect on the group's past, as well as imply the non-profit's direction in the future. The original logo (top) was little more than simple sans serif text, but the revised logo features an entirely new typeface developed just for the project ("Zilla") and a

Fashion trends tend to take off fast and nowhere is this more evident than in the sudden resale demand for delivery giant Deliveroo's employee jackets. That's right, young people are going wild for the uniforms delivery drivers have to wear. Normally you'd think there would be nothing more uncool than something you have to wear to work, but London's youth can't get enough of this unusual street wear.

Branded Jackets Become Must-Have Street Wear

What makes Deliveroo's current hoodies so appealing is that they're premium high visibility jackets. The hi-vis part of the outfit is an essential element of the branding, alongside the standard logo and green colour scheme, because

As much as we love our range of Promotional Fidget Spinners, they do only boast the one key feature - spinning. That's where our new assortment of promotional fidget cubes come in. Not only do they have 6 different stress-busting functions on one tiny little cube, they also come custom printed with your logo or text. Amazing, don't you think?

1. Fidget Cubes reduce stress and anxiety.
2. Versatile stress-busting promotional item.
3. Suitable for all occasions, cost-effective.

Personalised Anti-Anxiety Cube Toys

Like Fidget Spinners, these Fidget Cubes have the goal of reducing boredom, stress, and anxiety

Some people don't think the role of the designer is that important to the success of a campaign or product. While we might be a little biased here at Cubic Promote (we love our design team!), we're pretty confident that sometimes you really just need a design professional to ensure you don't make any major mistakes. What kind of major mistakes? The kind that could mean your product or service is TOTALLY misinterpreted or laughed at. Uh-oh, it's time for some design fails!

1. Research your audience for resonance.
2. Create clear and cohesive branding.
3. Place graphics and text strategically.

Branding Mistakes on Marketing Merchandise

I think we can all be confident that