It got me thinking. Here at Cubic Promote we do promotional gifting. Products which are branded with your logo from big to small and cheap to extravagent. However what have been some of the most elaborate and greatest gifts ever been used as corporate gifts. I decided to do some research and just for a bit of fun here goes:
The Top 5 Greatest Corporate Gifts Ever List!
(in order starting from number 1.)
1) The Statue of liberty. In no way will we ever have in our range of product something so absurdly beautiful and monumental. Yes we are good at product sourcing but the Statue of Liberty is possibly something even we will struggle with. The history behind what is essentially a corporate gift started in 1865 when a French politician thought it was a good idea to give the Americans something to remember and celebrate their independence. I do not ever think that a gift like this will ever be surpassed.
Logos come in all shapes and sizes as we all know. We have worked with logos that range from simply having a single basic shape to ones that are elaborate and in full colour. Other logos we have worked with are simply text. Some with amazing looking font and some seemingly just in Arial. We have even worked with logos where seemingly there is a small paragraph of text that goes hand in hand with the logo. As there are so many different types of logos today I want to talk about layouts and how it can effect the way your product looks visually.
When it comes to branding on products or for that matter print or online media it would make sense to consider not just the size of your logo but if it will be a rectangle shape or a square shape. Or it may simply be a choice to consider, landscape or portrait orientation. Something as simple as the shape of your logo can mean the difference between a branded product that looks amazing or one that looks a bit odd and a little strange.
Having direct access to around 8000 products today means that it is not everyday that we go wow when we see a brand new product here at Cubic Promote. That changed when a brand new style of highlighter reached our showroom. The highlighter in question looked rather dull from the outside to be honest and we have other products that are by far more interesting to look at. This was until we were shown a demonstration of the product last week. You see this printed logo highlighter is made from wax!! Yes that is correct. Actual wax. The amazing thing is that the colour that these pens created were identical to the real thing. When a user is using the product the surprise and wow factor is akin to a Heston creation (ie. the famous nerdy bold chef in the UK that creates weird but amazing food) like biting into a citrus orange which is in fact a chicken sausage. Its simply
Using generic products branded with your logo are a good marketing idea. We have harped about that for a while now! Something that makes generic products even more special is when they are perceived to be a higher value than what you actually paid for (something we specialize in here at Cubic Promote of course). It makes the recipient feel good about the product and in turn they will use it more and be exposed to your logo more. Products that are higher in quality or simply designed to look amazing simply give off more positive vibes about not just you but also for your whole company.
An even better way to use branded products though is to use merchandise that are brand names which are then further enhanced marketing wise with your brand and logo. You see for a brand name to become recognisable they would have to had undergo intensive marketing or are simply synonymous with quality
Reciprocity is the act of receiving something in return for a gift that you gave out. The person receiving the original gift is compelled to act and return the favour. This term has been somewhat of a fascination for me recently. Why? Well other than the fact that at its core it is something essentially I do every single day in working with custom branded gifts. What makes reciprocity even more fascinating though is that this simple concept is at the heart of community and human nature. If you think about it a lot of what we do everyday revolves around giving and receiving. Its what we do to survive. Therefore if you are in a business having this awareness is definitely a good thing from everything you say and every piece of marketing you do. There have been countless social experiments on reciprocity and the result is always the same no matter what culture or country you are in. One of my favourites is an experiment by an Englishman who sends out 600 cards to random people in
Promotional apparel lik t-shirts and Polo shirts is a hugely popular way to advertise your brand without it being too gimicky or in your face. After all we can't walk around naked on the streets or go to work with just a singlet on. We often get asked "were is the best place to brand"?
Promotional apparel provides a method of advertising your brand with visibility on the front, back, and sleeves of t-shirts and polos.
Various branding techniques, including screen printing, heat transfer, DTG printing, embroidery, and sublimation printing.
When choosing a branding location and technique, consider factors like design complexity, color scheme, etc.
Front View
The obvious place to brand would be the front across the chest or on the right hand side depending on whether it is going
Custom printed torches on the end of mini keyrings have always been one of our best selling products. Its easy to see why! Custom branded keyrings by themselves are appealing, torches by themselves are also appealing as promotional products. Combine the two together and you get a product that not only looks great but is extremely functional too.
All our keyring lights can be branded with your logo and over the years we have now almost phased out conventional bulb lights. We still have 1 or two styles that uses conventional light bulbs but we left those in our catalogue purely as a retro novelty product. They are still effective at illuminating of course but no where near as effective as LED technology. LED lights are very effective as torches. They emit a lot more light at higher intensity yet they only consume a fraction of the amount of battery as conventional light bulbs. How they do it is essentially the
This year more than any other that I can recall has been one that we have done a lot of products specifically for T.V shows. Our products can now be regularly seen on the desks of presenters and morning shows as well as a few reality shows this year much to our pride. Despite the fact that computers and tablet has taken up a lot of our leisure time the humble T.V is still a huge medium that has a reach of millions on any given day. If you are hosting a conference or perhaps you are a charity or a sporting organisation then chances are you will be facing a television camera. The coverage may be an impromptu interview or it may be a carefully staged television appearance. Either way branded merchandise in an age where corporate sponsorship for events that can be worth millions it makes sense to have a range of promotional products on the ready for the individual to wear to really maximise your marketing value.
Watching T.V last night they were screening Resident Evil - After Life on one of the commercial channels. For those who have not heard of the movie it is about zombies, guns and monsters. As with all movies from recent memory that are in the sci-fi / horror genre it is an at times violent, brooding dark type of movie. What made this movie stand out was during ad-breaks they will cue the start and finish of the advertisments with a picture of the main character and the words Resident Evil in a hilariously dated 80's font. The cool factor of this movie was quickly erased!
Something that graphic designers know that you may not is that Fonts can absolutely scream outloud more than any content or title you may care to think about. A bad font can break your brand name and your image very very quickly. The font you use matters for virtually every piece of communication that you may care to use.
In today's competitive market, keeping your existing clients coming back is important. You need to ensure that your clients don't forget you after you leave their premises. That's where leave behinds come in. In this article, we'll explore the importance of using leave behinds to boost your sales. We'll provide you with practical examples and ideas of leave behinds that suit different industries. No matter what business you're in, if you rely on visiting customers, you need to keep reading. By the end of this article, you'll know how to turn a simple trick into a powerful tool to keep your business in mind.
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