Watching T.V last night they were screening Resident Evil - After Life on one of the commercial channels. For those who have not heard of the movie it is about zombies, guns and monsters. As with all movies from recent memory that are in the sci-fi / horror genre it is an at times violent, brooding dark type of movie. What made this movie stand out was during ad-breaks they will cue the start and finish of the advertisments with a picture of the main character and the words Resident Evil in a hilariously dated 80's font. The cool factor of this movie was quickly erased!

Something that graphic designers know that you may not is that Fonts can absolutely scream outloud more than any content or title you may care to think about. A bad font can break your brand name and your image very very quickly. The font you use matters for virtually every piece of communication that you may care to use.

- Emails
- Letterheads
- Advertisments
- Faxes
- Logos