Custom printed torches on the end of mini keyrings have always been one of our best selling products. Its easy to see why! Custom branded keyrings by themselves are appealing, torches by themselves are also appealing as promotional products. Combine the two together and you get a product that not only looks great but is extremely functional too.

All our keyring lights can be branded with your logo and over the years we have now almost phased out conventional bulb lights. We still have 1 or two styles that uses conventional light bulbs but we left those in our catalogue purely as a retro novelty product. They are still effective at illuminating of course but no where near as effective as LED technology. LED lights are very effective as torches. They emit a lot more light at higher intensity yet they only consume a fraction of the amount of battery as conventional light bulbs. How they do it is essentially the

This year more than any other that I can recall has been one that we have done a lot of products specifically for T.V shows. Our products can now be regularly seen on the desks of presenters and morning shows as well as a few reality shows this year much to our pride. Despite the fact that computers and tablet has taken up a lot of our leisure time the humble T.V is still a huge medium that has a reach of millions on any given day. If you are hosting a conference or perhaps you are a charity or a sporting organisation then chances are you will be facing a television camera. The coverage may be an impromptu interview or it may be a carefully staged television appearance. Either way branded merchandise in an age where corporate sponsorship for events that can be worth millions it makes sense to have a range of promotional products on the ready for the individual to wear to really maximise your marketing value.

Watching T.V last night they were screening Resident Evil - After Life on one of the commercial channels. For those who have not heard of the movie it is about zombies, guns and monsters. As with all movies from recent memory that are in the sci-fi / horror genre it is an at times violent, brooding dark type of movie. What made this movie stand out was during ad-breaks they will cue the start and finish of the advertisments with a picture of the main character and the words Resident Evil in a hilariously dated 80's font. The cool factor of this movie was quickly erased!

Something that graphic designers know that you may not is that Fonts can absolutely scream outloud more than any content or title you may care to think about. A bad font can break your brand name and your image very very quickly. The font you use matters for virtually every piece of communication that you may care to use.

- Emails
- Letterheads
- Advertisments
- Faxes
- Logos

I am strongly against illegally downloading media. Things such as movies, music and games are items that I will never ever consider downloading. The reason is that for any product to be produced it takes a huge amount of effort to produce and a huge amount of risk and investment to even get the project started. To simply have all this effort and risk not rewarded by having an individual go through some obscure computer website to look and find content to download illegally to me is a little unethical and a little selfish.

In saying all this unfortunately I feel that I am in the minority. Many people think it is perfectly okay to illegally download mediums like books, games, movies and music. This puts a huge dent into the revenue stream of companies that put the money in to create content. You may not care about the revenue stream of a company but you will definitely care when the quality of music, movies and games start to deteriorate. For todays blog topic I wanted to focus

Promotional gift boxes. Do we really need them, especially when they are used to carry custom branded items. I must admit possibly half the gift boxes that we send out along with an item are generally tucked away inside a drawer or they are used to carry other stuff other than the intended item. It begs the question, why on earth would you want to pay extra for a gift box and why on earth would you even want to pay that little bit more to brand your logo onto it?

1. Enhance branding with luxury packaging.
2. Select relevant, high-quality products.
3. Create memorable, consistent designs.

Gift Boxed Merchandise Benefits

A gift box is definitely