Have you ever watched basketball players making the ball spin when bouncing? Have you ever wondered why? Well it’s a little thing called Science!

Recently, some guys went all the way down to Tasmania to drop balls off a dam. The reason? To show you the difference between a ball dropped with no spin and a spinning ball.

The ball that was dropped with no spin behaved as you would expect. It fell straight down to the floor with wind being the only factor moving it from its mark. However, adding a little spin to the ball makes a world of difference. The ball quite literally flies away in the opposite direction.

Check it out here: https://youtu.be/2OSrvzNW9FE

The Magnus Effect

This difference

Having direct access to around 8000 products today means that it is not everyday that we go wow when we see a brand new product here at Cubic Promote. That changed when a brand new style of highlighter reached our showroom. The highlighter in question looked rather dull from the outside to be honest and we have other products that are by far more interesting to look at. This was until we were shown a demonstration of the product last week. You see this printed logo highlighter is made from wax!! Yes that is correct. Actual wax. The amazing thing is that the colour that these pens created were identical to the real thing. When a user is using the product the surprise and wow factor is akin to a Heston creation (ie. the famous nerdy bold chef in the UK that creates weird but amazing food) like biting into a citrus orange which is in fact a chicken sausage. Its simply

Using generic products branded with your logo are a good marketing idea. We have harped about that for a while now! Something that makes generic products even more special is when they are perceived to be a higher value than what you actually paid for (something we specialize in here at Cubic Promote of course). It makes the recipient feel good about the product and in turn they will use it more and be exposed to your logo more. Products that are higher in quality or simply designed to look amazing simply give off more positive vibes about not just you but also for your whole company.

An even better way to use branded products though is to use merchandise that are brand names which are then further enhanced marketing wise with your brand and logo. You see for a brand name to become recognisable they would have to had undergo intensive marketing or are simply synonymous with quality

Reciprocity is the act of receiving something in return for a gift that you gave out. The person receiving the original gift is compelled to act and return the favour. This term has been somewhat of a fascination for me recently. Why? Well other than the fact that at its core it is something essentially I do every single day in working with custom branded gifts. What makes reciprocity even more fascinating though is that this simple concept is at the heart of community and human nature. If you think about it a lot of what we do everyday revolves around giving and receiving. Its what we do to survive. Therefore if you are in a business having this awareness is definitely a good thing from everything you say and every piece of marketing you do. There have been countless social experiments on reciprocity and the result is always the same no matter what culture or country you are in. One of my favourites is an experiment by an Englishman who sends out 600 cards to random people in