Hands up if anyone has ever been to a tradeshow?  Im guessing it is everyone.  Okay now hands up if you have ever been to a tradeshow and you found it difficult to identify between the booth crew members and tradeshow visitors?

If my experience is anything to draw from there are many companies that make the mistake of not identifying themselves.  When visitors come to your tradeshow booth and cannot find a team member when they want to make a genuine enquiry it is more than an inconvenience for them but it is an opportunity lost for you.  Tradeshows are costly and costs on average $10,000 if not more depending on how elaborate you want to be. This is why focusing a bit more attention on your crew uniform can really make a difference.

In many instances most companies have a basic branded polo shirt for their team members.  These would normally be standard colours with your branding on them.  I can tell you