Get some inspiration for your next promotional merchandise. Today I would like to showcase this effort done by a record label in the Netherlands called Midlight Records. By toning down the colours to black, white, and shades of grey, they were able to create a visually strong theme.
Add Shades of Grey
Black and white can undoubtedly add a log of mystique to any company's visual look. It can though, be quite a harsh strong contrast, which may not convey the feel of your branding that you would like. So what to do? Especially when you don't want to introduce other colour palettes. The answer is Grey. Use the colour grey, to break up the monotony of merely black and white, and the result is a rather impressive visual.
The Effort by a Record Store
Midlight records in the Netherlands operate a music label, as well as converts and radio shows. They needed promotional stationery products, office consumables,