It takes a pretty remarkable brand to be instantly recognizable when it's products appear without a label. Coca-Cola have achieved this very feat in their latest ad campaign, with curiously unbranded products appearing around the Middle East this month.

With Branding this Strong, Who Needs Labels?

Celebrating Ramadan and drawing attention to worldwide prejudice, batches of special drinkware have been released that forgo the usual iconic cursive lettering in favour of a blank space punctuated by the traditional white ribbon and the message: "Labels are for cans not people".