It takes a pretty remarkable brand to be instantly recognizable when it's products appear without a label. Coca-Cola have achieved this very feat in their latest ad campaign, with curiously unbranded products appearing around the Middle East this month.

With Branding this Strong, Who Needs Labels?

Celebrating Ramadan and drawing attention to worldwide prejudice, batches of special drinkware have been released that forgo the usual iconic cursive lettering in favour of a blank space punctuated by the traditional white ribbon and the message: "Labels are for cans not people".

Promotional items are the most effective long term marketing tool available. If you are intending your event or your business to be on-going long into the future then you should definitely investing into promotional items.

Long after a marketing campaign is done and dusted or when your fund raising event has past it is only a physical product that will remain. So make that product a useful and good looking item and you can guarantee yourself years of brand marketing exposure long after the event. How can I be so sure? Well I am 33 years of age and believe it or not I have a few products that I have kept for well over 20 years which had brand names of other companies emblazoned on it. (ie. a promotional product). The types of items I have kept include 3 different custom

The hardest thing when embarking on any marketing campaign is knowing that your dollars are effectively spent. This includes everything from advertising on T.V, on the Radio, in the newspaper and of course when handing out corporate gifts and promotional items. To use a technical term Return on Investment or (ROI) for short is extremely hard to guage. For example how can you adequetely attribute to your 10% increase in sales as directly caused by an advertising campaign that you ran for 2 months in a magazine? Or conversely what if that campaign coincided with a 10% decline in sales? Was it because the advertisement turned customers off your product or did the advertising campaign actually help minimize what otherwise would have been a 20% decline?