In light of the recent continuation of a political trend that has seen Australia's leading political parties cast aside their leaders in the quest for a new, more palatable identity – we've been thinking about 'rebranding'. How do many of the world's leading brands communicate change, and a fresh new way of doing things? Well many of them start with designing their logo.

In order to appeal to appeal to a young, trendy and progressive crowd, some organisations may appoint a more left-leaning representative to lead their party *cough cough* – and some brands might decide to err towards the principles of 'hipster design' to attract the young whippersnappers into their midst. With the motto "holding a mirror up to the artsy community", the aptly titled Tumblr Blog 'Hipster Branding' offers up hipster-compatible redesigns of famous corporate logos, tongue planted firmly in cheek.

1. Embrace hipster branding for rebranding.

Portable mini speakers have just about become an essential accessory when it comes to listening to audio and sharing music at home, work and at play (a must at parties and picnics). But with all the different shapes and sizes out there, how can you know that you're getting the best product for your purposes?

• The Sound Pipe, mini burger speakers, folding cube speakers, and the brandable dome speaker are examples of trendy portable speaker designs.
• Portable speakers provide numerous benefits, such as mobility, wireless connectivity, easy setup, compact size, long battery life, and etc. 
• These features make portable speakers an ideal choice for people who enjoy listening to music or other audio content on-the-go.

Picture this – you're on your way to a much-needed vacation, eagerly waiting for that first sip of airplane coffee to kick-start your trip. But as soon as you take a sip, the disappointment hits - it tastes terrible! You may have wondered why airplane coffee tastes so bad when you are thousands of feet in the air. Well, we've got some answers for you. And we'll also reveal why reusable cups might be the solution to this problem.

1. Altitude and water affect airborne coffee.
2. Reusable cups improve in-flight beverages.
3. Personalised cups benefit travel-related businesses.

Airborne Coffee's Scientific Secrets

Airplane coffee can be an acquired taste because factors such as water quality and flying altitude affect

Over the years we have provided personalized custom branded products to many different corporate businesses. There are a few though that stand out. Why? because they have all sorts of weird and non-useful punctuation. Here are a few that I thought I share with you.

Strangely Punctuated Products & Brands

Here are some popular products and brand names that have strange punctuation.

1) Starting with everyone's favourite Fillet-O-Fish. Why does Fillet-O-Fish have a hyphen? Apparently there used to b a mascot associated with this burger which had the name Phil A. O'Fish, but that still does not explain the hyphen. So how did this happen? If anyone knows please let us know via social media.

2) Toys "R"Us is another strange one with odd punctuation.

Love Basketball? Then you may possibly be a big fan Lebron James. There is not much Lebron cannot do on a basketball court, however there are certain accessories that Lebron wears that can enhance his performance. A certain fan decided to spend hours and hours of his time to find out exactly what the difference in performance was last season.

Sport Accessory

So which sport accessory made Lebron James run faster and jump higher? Sadly we do not have those statistics (yet)! However we do have statistics on shooting percentages and the results are quite interesting. Depending on if he had a Head Band or an Elbow Sleeve, his percentages displayed some interesting variances.

Eco Friendly Gift Ideas

Harnessing the power of natural herbs and spices in cleaning and odd household chores just got a whole lot more interesting – not to mention easier and more aesthetically pleasing.

Milan-based design Alessandra Baldereschi has taken the influence of past traditions and old world remedies, infused some modern design principles and come out with a series of house cleaning tools that use natural and aromatic herbs. These natural ingredients not only taste and smell great, but they posses useful qualities for everyday cleaning tasks like deodorising, degreasing and disinfecting.

A few years ago, Beau Coffron was looking for a crafty way to connect with his daughter and let her know she was on his his mind when she started Kindergarten. When he started tinkering with creating characters and scenes out of food in her lunchboxes, little did he know he would develop a reputation as "Lunchbox Dad".

Customised Lunchbox Fun

Lunchbox Dad records all of his impressive lunch dioramas on his blog, where he hopes they will inspire other parents to find creative ways to show their kids they love them.

Whether you're starting out with a customised

Clothing has long been a medium of expressing identity and status, including gender. One such example is the direction of shirt buttons, a seemingly small detail that carries historical significance. You may not even be aware of this, but the differences in mens and womens business shirts goes beyond tailoring to fit our different body types. For centuries there has been a genderized divide when it comes to the placement of buttons– and no one can quite pinpoint exactly why women's shirt buttons are on the right and men's are on the left. 

• Button placement on men's and women's shirts is rooted in societal norms.
• Clothing design is evolving towards inclusivity and diversity, with brands defying gender norms.
• Fashion challenges gender roles and promotes equality.

Star Wars: The Force Awakens hits Australia on December the 17^th. For those of you who don’t live in the land down under, that’s generally one of the hottest times of the year. The only white Christmas we’d ever get is from a rain of fire retardant foam because it’s not unusual for a large percentage of the country to burst into flame around the holiday season. In some ways we’re like a mix between Tattooine and Mustafar during the summer. So when spontaneous combustion is a likely occurrence, staying hydrated and cool is a must. Which is why these new Star Wars stein mugs and ice cube trays are an excellent gift to any star wars fan.

Featuring a hinged lid where their heads should be, these ceramic steins will keep your drink cool and prevent any spillage. Darth Vader,

Brands evolve over the years. Times change, and so does style. To remain on the top, companies change their look to match. Logos become smoother, cleaner, more modern, and more elegant. Google is no different. Since their founding in 1997, they’ve gone through 7 iterations of their famous, brightly coloured logo, with the seventh and most recent design unveiled only days ago on September 1^st 2015. In following the trend of their past few designs, they’ve made their logo smoother, flatter, and simpler.

Over the years Google have streamlined and updated their design. Their first logo in 1997 was almost tragically 1990’s. It looked like something a kid created from Wordart during a computer studies class in Primary School. Their second logo a year later showed